2026: I shut down RichWP. Then I built the CMS I always wanted.
2026: I shut down RichWP. Then I built the CMS I always wanted. I shut down RichWP — a WordPress theme business I had built since 2010 — for good. Y...
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Web Designer & Developer
for 28 yearsMontreal, Ca
Felix.
Projects
Experience
Scroll
Modern, fast websites that bring in more clients.
Clean, high-converting sites built for 28 years - minus the typical headaches. No bloated code. No usual delays and frustration. Just reliable websites that convert visitors into clients.
Web Design*Web Development*Fast Loading*Mobile Optimized*Clean Code*User Experience*Conversion Focused*Web Design*Web Development*Fast Loading*Mobile Optimized*Clean Code*User Experience*Conversion Focused*Web Design*Web Development*Fast Loading*Mobile Optimized*Clean Code*User Experience*Conversion Focused*Web Design*Web Development*Fast Loading*Mobile Optimized*Clean Code*User Experience*Conversion Focused*
Services
What I offer
01
Website Design & Development
From concept to launch-clean, modern sites built with performance in mind.
02
Redesigns & Upgrades
Breathe new life into outdated sites with modern design and improved functionality.
03
Maintenance & Support
Keep your site running smoothly with ongoing updates, security, and performance checks.
Pricing and timelines discussed during our initial consultation
My Process
How I work
I keep it simple. No agency theater, no wireframes, no Figma.
01
Discovery Call
Phone, FaceTime, or in-person if in Montreal or Herborn. You tell me what you actually need. I ask the sharp questions. 20 minutes later we have exact scope and price. Same day, no games.
02
Homepage First – Straight Into Code
I don't waste time on wireframes. I design in code. I know what I'm doing. I open the editor and code the actual homepage in Next.js + Tailwind immediately. You see real, live, pixel-perfect design within hours. No guessing, no pretty pictures that never become code.
03
Build & Polish
I finish the entire site with modern tools and AI for speed. Mobile-first, lightning fast, actually converts. Unlimited revisions until you're 100% happy. No extra invoices, ever.
04
Launch
I push it live. Domain, hosting, SSL.
That's it.
Fast. Effective. Done.
Progress through Experience
Why work with me
Proven experience
Building websites for 28 years, with over 300 projects delivered for small businesses and professionals.
Results-focused
Every site is optimized for speed and conversions (95%+ Core Web Vitals scores on recent launches).
No surprises
Fixed-price projects, clear timelines, and direct communication from day one.
Personal attention
I take on only a few clients at a time, so your project gets my full focus.
Risk-free start
If the initial concept doesn't meet your expectations, I'll refine it at no extra cost.
Recent project examples
Take a closer look
View Project
2026Brand / Product
Safetee USA
New brand and product page for US market entry with custom Stripe e-commerce integration, secure and fast performing.
US market launchProfessional e-commerce product page with custom checkout flow, strong security measures, and optimized Core Web Vitals.
View Project
2026Personal Brand
Nextmaker
Personal brand launch with an extensive one-pager for a business consulting professional.
Fast performanceHigh-performance one-pager with strong personal branding and optimized Core Web Vitals.
View Project
2026Redesign
Kaiser & Kaiser
Redesign of existing hair salon site with improved booking flow and SEO optimization.
Better UXOne-pager with faster load times and streamlined appointment booking for three locations.
View Project
2025Development
Häberle
New WordPress one-pager for landscaping and garden business.
Online presenceProfessional service business website with nature-inspired design and mobile optimization.
View Project
2025Branding
Vitos Sporting Goods
Establishing brand identity with authentic 1950s retro design aesthetic.
Brand launchBold, memorable vintage sporting goods brand with engaging visual identity.
Latest Blog Posts
Insights on web and strategy
Agents Are the New CMS
2026: Your website shouldn't fight you every time you want to update it. I actually built a proper multi-language blog in WordPress (EN, DE, FR). Sta...
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WordPress FSE diminishing returns
WordPress FSE is a lesson in diminishing returns. The complexity-to-flexibility ratio doesn't make sense when modern stacks just work. You spend hour...
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Contact
Ready to
get started?
Send me a short message - I'll get back to you within 24–48 hours with initial thoughts and, if it's a good fit, a rough timeline and quote.
Email: fk@felixkrusch.com
Phone: +1 581 222 2515
LinkedIn: linkedin.com/in/fkrusch/
Facebook: facebook.com/kruschfelix/
Location: Montreal, QC
Refer a client & earn $750 USD / $1,000 CAD→Refer & EarnRefer a client & earn $750 USD / $1,000 CAD→Refer & EarnRefer a client & earn $750 USD / $1,000 CAD→Refer & EarnRefer a client & earn $750 USD / $1,000 CAD→Refer & EarnRefer a client & earn $750 USD / $1,000 CAD→Refer & EarnRefer a client & earn $750 USD / $1,000 CAD→Refer & EarnRefer a client & earn $750 USD / $1,000 CAD→Refer & EarnRefer a client & earn $750 USD / $1,000 CAD→Refer & Earn